antipopper

D’oh — so distracted by X2 buzz that I forgot to check out Apple’s new music products announcement. Interesting: we’re handling the local launch of all this shit, and Apple wouldn’t even tell us what the product was. We found out like everyone else in the world. (We were making very educated guesses, though, and there were no surprises.) Most interesting: Apple Australia swore black and blue that they didn’t even know what the deal was. I know Apple’s been into secrecy these days, but fuck, that’s simply loopy. We’ve got to launch a product in the next few weeks, and we have to resort to crystal balls and geek rumour sites. Lucky the geek rumour sites are usually on the money. Still, it’s quite exciting doing stuff for Apple.