antipopper

In a shocking blow to the interests of hypertextia and usability everywhere, I’ve been awarded an Australian Interactive Media Industry Association Award for last season’s Lee Jeans site, in the Best Advertising/Marketing category. Yay, me! This is the same site that was a finalist in the Cannes Lions Advertising Awards, and this time we uh, submitted our entry by accident — we meant to submit the current site, but somehow got the URL wrong in our incredibly detailed application, which the judges obviously didn’t read. Oops.

I’ve mentioned this before, but the best thing about the site is that you can paint animated graffiti postcards and send them to your friends, which can obviously lead to all sorts of mischief. Example: above is the first very g-card I sent. As you can see, my aerosol technique leaves much to be desired, but you get the picture…